The digital environment is now an essential element in how Americans find out about local events and issues in news bulletins. Today, as many U.S. adults say they like to obtain their local news online as prefer to do so from the telly.

Chart showing an overwhelming most of Americans get at least some local news online.

Specifically, when asked which pathways they prefer to use for local news – the tv screen set, the internet (through either social networking or websites/apps), print or radio – nearly the same area of U.S. adults say they like a web-based method (37% total, including 23% who favor news websites or apps and 15% who name social media) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet based pathways tracks closely with how Americans access news more generally.

Beyond digital to be the preferred pathway, 89% of usa citizens get at least some local news digitally leading to four-in-ten (41%) do this often. This in time breaks down to around equal shares who frequently get local news specifically from social websites (25%) and internet based news websites or mobile apps (26%).

Even while TV stations certainly are a powerhouse source for local news, these are still accessed primarily through the analog format of tv sets; this is also true of radio news stations. Fully 76% of those people who get news from local TV stations and 81% of people who get news from radio stations primarily head to these providers with the traditional pathway.

But other news providers possess a substantial area of their audience who access them online. Among those who get local news from daily newspapers, for example, 43% primarily access them online while 54% get them mainly in a print format. And up to 50 % of people who get local news from newsletters or listservs (49%) do this primarily online.

Chart showing that few Americans are digital-only or analog-only in terms of local news.

At the same time, few Americans are fully analog or fully digital in how they get local news. Instead, most (68%) mix offline and online pathways, as an example, turning on the television set to view their local news station but going on line to read the daily newspaper and neighborhood listserv.

Just 7% of Americans indicate they exclusively use digital pathways his or her primary access points. Thrice as numerous U.S. adults (21%) mainly access all providers they get news from with an analog pathway – though that is still also a clear minority.

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