When we first looked at the Magic Leap headset for entertainment in 2018, it looked as if it was a significant leap in AR. The headset was elegant, lightweight and attractive solution in the world of mixed reality headsets. It had the potential for extraordinary experiences for the end user. Magic Leap’s flagship device failed to be a hit, similar to other similar concepts such as Google Glass.

For whatever reason – perhaps a lack of proper marketing, or a higher-than-affordable price tag, the Magic Leap One headset just didn’t get the hype that it wanted (or deserved). magic leap isn’t giving up its efforts in AR yet and that’s a good thing for AR users. After a flop in the market for consumer products Magic Leap’s focus has been shifted on the business sector.

Augmented Reality: The Next Generation Reality

Magic Leap Enterprise Suite products are aimed at business and will also target the healthcare industry. There is evidence that healthcare could be among the leading adopters of these new virtual and augmented reality tools especially as telehealth gets more popular.

Magic Leap’s enterprise suite will allow employees of today to utilize 3D visualization and spatial computing in order to manage data, learn new skills, or collaborate with other colleagues. Magic Leap believes that focusing on the business environment, rather than the consumer industry will help it to recover from its poor reception to its Magic Leap One Creator Edition of gaming equipment. The president of Magic Leap, Rony Abovitz was expecting that the gaming headsets would sell around one million units during the first year.

The Florida firm didn’t just wish that it would happen, they raised $3.13billion in venture capital. Unfortunately, the company did not make 6,000 of the futuristic headsets within the first six months.

Spatial Computing: A New Chapter

Though comfortable, immersive, and original, this Magic Leap technology just didn’t vibe with customers as well as the company had hoped. Omar Khan says there is plenty of time to let Magic Leap get a jump over its competitors in VR/AR. Magic Leap’s entry into commercial markets signals the beginning of an entirely new era in the industry. Magic Leap believes the new strategy will open new opportunities in business for all its stakeholders.

The decision to concentrate on the business market could lead to exciting opportunities in the future for Magic Leap, it’s also worth noting that it puts Magic Leap directly in concurrence with major brands. Microsoft and Google have already developed their AR apps specifically for the business market. Magic Leap may be able to dominate the market in the event that they become a profitable competition. Industries from banking and healthcare to investment services have begun to demonstrate that they are more open to AR than consumers in search of entertainment.