• Richter Lacroix posted an update 1 month ago

    Industrial parks are viewed “heavyweight” versions of commercial parks or office parks. Architects work tirelessly to make parks meant to meet building standards and attract tenants. However, with an increase of competition and changes in business practice, developers might not exactly spend sufficient time centered on the commercial park branding and wayfinding signage required to appeal to landlords and potential tenants.

    Investment in a well-designed landmark and directional signage program can greatly boost the valuation on industrial parks, accommodate better business performance and in addition provide numerous other benefits.

    1. Strong Industrial Park Signage Provides Consistency

    The road to consistency includes creating a visual survey, developing a family, focusing on consistency triggers, simplifying any complexities and creating a wayfinding signage montage.

    By following this technique, the industrial park signage will give you consistency from entrance to exit, making an effort to enhance visitor and tenant experience.

    2. Chance to Reinforce Park & Tenant Branding

    Assuming the signage program was developed with consistency in mind, the park should be optimized to not only reinforce its own branding, but also allow tenants to show their individual brands.

    Getting a key landmark element sets the tone for visitors and tenants while they enter in the park.

    3. Navigating the Campus Becomes simpler

    Custom wayfinding signage accounts for improving navigation from the industrial park. Strategically placed directional signage including directories, maps and enter/exit signs, give a better experience overall.

    4. Confidence the commercial Park Follows City Codes

    Whilst the branding and navigation advantages of a well-designed industrial park signage program do understand, the key pieces are occasionally those that go unseen.

    When developing signage, it’s vital the park or sign company research city codes to discover sign sizes, fabrication requirements and sign placement.

    Get a Sign Done by the very best

    Whether in a design facilitation role, or collaborating directly with all the end-user, it’s important for the sign company to concentrate on long-term management and maintenance programs.

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