Instagram Marketing: A Preface

When Instagram first popped to the scene back 2010, it turned out just like any other social platform: full of selfies, pets, and photographs of food.

Fast-forward to 2022 and Instagram’s transformation from the simple photo sharing app to some full-on marketing channel is almost complete.

Just look at a number of the platform’s newest features! Over the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories, and the new standalone video platform, IGTV.

Whether you are employed in ecommerce, education, or media and publishing, it’s good to create a name on Instagram. Though if you actually want to prosper, you should know the platform (as well as your audience) in and out, including what type of content resonates most, how to construct an Instagram Stories strategy, and how to track your metrics and KPIs.

Why Instagram Marketing is essential to Ecommerce Success

You know how great Instagram is for sharing photos and videos with this relatives and buddies, but it’s also a terrific channel for ecommerce marketing. So why?

Well, an evident reason is Instagram’s format. For this reason visual nature, Instagram holds massive opportunities for ecommerce businesses planning to showcase many. Whether through regular photos, videos, or Instagram Stories, an incredible number of businesses have learned that creating a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s and also the proven fact that Instagram users will be more engaged compared to the average social media user. And while trends do seem to show Instagram engagement is dropping, the working platform remains to be producing higher engagement rates for businesses in comparison with both Facebook and twitter.

But Instagram users are more than engaged – they’re also commonly internet buyers. Based on research conducted recently, 72% of Instagram users report making an acquisition decision after looking at something on Instagram, with popular categories being clothing, makeup, shoes, and jewellery.

This shopping mindset makes Instagram users an ideal audience because they’re high-intent and quick to transform.

Another excuse Instagram is so just the thing for ecommerce is due to the platform itself. Instagram has introduced a lot of new business-facing tools – and there’s definitely more in the future! Whether through links in Instagram Stories or shoppable Instagram posts, quickly enough quite a few internet shopping experiences will begin (and end) on Instagram.

Doing this said, it might be a blunder to believe that merely because you don’t sell ecommerce products your small business doesn’t belong on Instagram! Beyond its unique ability to move products, Instagram is also an amazing location for businesses to create brand awareness and connect with new audiences (and prospective customers).

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