Using Salesforce commerce SEO will let you achieve a higher ranking browsing engine results pages (SERPs), resulting in increased user visibility and interactions. Additionally, the robust architecture of SFCC helps it be simple for businesses to optimise their websites.

For instance, if a user searches for “buy whey protein powder”, it is possible to construct a custom 404 page that displays comparable products or redirects to your product category.

1. Optimise your URLs

The Salesforce Commerce Cloud platform enables businesses to devise high-performance SEO services that boost organic traffic, increase sales and conversions, and increase gross merchandise value. The platform also facilitates the development of storefronts that are intuitive for both customers and search engines.

SFCC enables businesses to optimise their URLs by giving them with names which are distinct and easy to remember. In addition, the program assists businesses in creating distinctive permalinks and identifies duplicate URL paths.

Additionally, SFCC supports schema markups, which help se’s comprehend the page’s content.

2. Optimise your content

Salesforce commerce SEO (generally known as SFCC) is an online store marketing strategy that helps businesses increase organic search traffic and generate new interactions. This results in an increase in conversions and ROI over time.

SFCC offers ecommerce marketers and merchandisers many different content optimisation choices for product, brand, and category pages. This consists of out-of-the-box functionality for creating and administering metatag standards which are applicable to homepages, products, categories, folders, and content assets. In addition, it encourages the application of reviews and other types of user-generated content (UGC) to enhance positions in organic serp’s.

3. Optimise your product pages

One of the most comprehensive ecommerce platforms for retail enterprises is Salesforce Commerce Cloud (formerly Demandware). Other CMS platforms, such as for example Magento and Shopify, cannot provide same degree of customization for large enterprises as Drupal.

It also allows you to divide XML sitemap files by product, brand, or category. This allows Google to prioritise scanning your website’s most essential pages.

If a page is no longer available, it is advisable to 301 redirect it to a similar product, parent brand, or category. Customers will no longer appear on a 404 error page.

4. Optimise your company’s brand pages

Salesforce commerce SEO enables marketers and merchandisers to leverage the product-related content they publish on brand, category, and product pages. This content can help in improving organic search rankings and generating additional views from interested customers.

For instance, in the event that you frequently discontinue numerous products and do not desire to serve a generic 404 page, it is possible to redirect those pages to similar products, parent brands, or categories (this requires development). Thus, the page’s content remains pertinent for users.

5. Enhance your category pages

Salesforce Commerce Cloud (or SFCC, as it is commonly referred to by seasoned e-commerce professionals) enables retailers to generate high-performance SEO services that increase organic traffic, sales, and GMV. In addition, it facilitates the development of a niche site architecture that is user- and search engine-friendly.

On Jaggery Consulting , enterprise merchants with extensive product catalogues are vunerable to duplicate content issues. This is also true for merchandise like light bulbs that have multiple variants. To combat this, it is vital to employ canonical URLs for the product’s root page.

6. Optimise your merchandise detail pages

Salesforce commerce (formerly Demandware) is probably the market’s most effective ecommerce platforms. This can be a preferred platform for major retail brands, and its merchandising capabilities are robust. It also helps businesses streamline their reporting and analytics processes.

Utilising a knowledgeable Salesforce commerce SEO consultant to optimise your site is advised. They can make sure that you are employing the best SEO practises for your business and help you in achieving top rankings.

Salesforce commerce provides retailers with an easy-to-use solution for developing high-performance SEO services that increase organic traffic, increase sales and click-through rate, and increase gross merchandise value.

8. Optimise your meta data

Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that simplifies the analytics of large and medium-sized enterprises. It generates new views for the business by placing it at the top of search engine pages.

The homepage meta description is really a 160-character summarization of the content that visitors will see on your website, and it is crucial for encouraging clicks.

A congested homepage is a major SEO no-no. Try positioning your distinct selling proposition and key products in a prominent location.

9. Optimise your social media

Salesforce Commerce Cloud (or SFCC, as it is known to seasoned ecommerce professionals) is one of the market’s most robust ecommerce platforms. It supports hyper-personalization, omnichannel strategies, complex data management, and much more, rendering it the platform of preference for large retailers in the retail space.

The SEO tools in SFCC assist merchants in developing high-performance SEO service plans that increase organic traffic, sales, and gross merchandise volume. In addition they facilitate the development of a site architecture that is user- and search engine-friendly.

Optimise your testimonials

The Salesforce Commerce Cloud (formerly Demandware) platform is comprehensive and has a large ecosystem that SEO teams must navigate to experience optimal performance. I can assist SEO teams in navigating this complex environment and identifying search growth opportunities. Permit me to support your SFCC SEO requirements, from keyword data to website relevance, so your team can achieve the revenue growth it deserves. Start with a complimentary SFCC audit. Click here for further details.

Roller Skate Nation’s organic search revenue increased after FAQs were put into their product pages.