• Nieves Werner posted an update 11 months, 4 weeks ago

    습관적으로 불필요한 것을 구매하게 되기도 하고 무의식적으로 필요 이상의 양을 구입하기 때문이기도 하다. 그렇다면 과도한 소비를 막을 수 있는 현명한 쇼핑 방법은 무엇일까.

    ◆유기농으로 구입할 필요 없는 식품

    유기농 제품은 대체로 가격이 비싸다. 화학비료나 농약과 같은 유해물질의 체내 유입을 최소화하려면 이러한 제품을 구입하는 것이 좋다.

    하지만 모든 식품을 유기농으로 구입하면 씀씀이가 커질 수밖에 없다.

    수박, 파인애플, 아보카도처럼 껍질이 두꺼운 과일은 유기농을 고집할 필요가 없다. 껍질의 두께 때문에 살충제 성분이 쉽게 침투하지 못하기 때문이다.

    양파는 해충의 공격을 많이 받지 않는 채소이기 때문에 살충제를 많이 뿌리지 않는다.

    따라서 유기농 가격이 부담된다면 양파가 단단한지, 무른 부분은 없는지 확인하고 양파 특유의 냄새가 충분히 나는지 체크한 뒤 구입하면 된다.

    곳곳에 도사리고 있는 다크 패턴

    A 씨는 최근 온라인 쇼핑몰의 멤버십 해지를 하지 못해 골머리를 앓았습니다.

    아이허브 프로모션코드

    광고에서 본 대로 한 달 동안 무료 체험을 했는데, 한 달이 지나자 자동으로 연장 결제가 이루어졌습니다.

    멤버십을 해지하기 위해 웹사이트 메뉴 곳곳을 뒤졌지만, 쉽게 찾지 못했습니다. 결국 고객 센터에 전화를 걸어 문의한 후에야 비로소 해지 버튼을 찾을 수 있었습니다.

    A 씨처럼 해지 버튼을 찾지 못해 당황한 적이 있다면, 여러분은 온라인 쇼핑몰이 설계해 놓은 다크 패턴에 걸려든 것입니다.

    영국의 해리 브링널(Harry Bringull)은 2010년 다크 패턴의 유형을그림 2와 같이 12가지로 제시했습니다.

    해리 브링널(Harry Brignull)이 제시한 다크 패턴 유형 12가지

    브링널이 제시한 다크 패턴의 몇 가지 유형을 살펴보겠습니다. 위의 A 씨 사례와 유사하게 가입 첫 달 100원으로 서비스를 이용할 수 있도록 멤버십 가입을 유도하고,

    한 달 뒤 자동으로 연장 결제가 이루어졌다면 그것은 ‘강제 연속 결제’에 해당합니다. 저

    렴한 가격이나 무료로 이용할 수 있는 체험 기간이 지나면 자동으로 결제되도록 설정해 둠으로써 계획에 없던 소비를 하게 만드는 전략입니다.

    온라인 쇼핑몰에서 팝업으로 뜬 광고를 없애기 위해 습관적으로 상단 오른쪽의 버튼을 눌렀는데 ‘닫기’ 버튼이 아니라 ‘열기’ 버튼이었다면,

    그것은 다크 패턴의 한 유형인 ‘미끼와 스위치’에 해당합니다. 미끼를 걸어 구매를 유도하는 전략으로, 소비자가 어떤 행동을 했을 때 의도하지 않은 결과가 일어나는 상황을 의미합니다.

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